BuiltABot facts

At a glance

Category

AI customer-support chatbot / AI agent platform for SMBs

Founded

2024

Best for

Small and mid-size businesses (1–200 staff) that want a website chatbot trained on their own content, with built-in booking and lead capture, without per-message or per-resolution fees.

Not ideal for

Teams that need a permanent free tier, phone/voice AI, or deep enterprise identity-aware search across dozens of internal systems.

Free trial

14 days, no credit card

Refund policy

30-day money-back guarantee on paid plans

Billing model

Flat monthly or annual subscription. Each plan includes a monthly message allowance shared across your agents. No per-message, per-seat or per-resolution fees; no overage charges (AI replies pause at the cap until upgrade or next cycle).

Languages

Auto-detects the visitor's language and replies in 95+ languages

Plans, prices and limits

• Explorer (free 14-day trial): No credit card required · Lead capture included · Ends after 14 days (no permanent free tier)
• Starter: Appointment booking (Google Calendar, Cal.com, Calendly) · Lead capture · Custom branding colours · Email support
• Professional: Conversational intake forms · Advanced analytics with CSV export (90-day retention) · Monthly auto-crawl · Priority email + chat support (24h SLA)
• Advanced: White-label (remove "Powered by BuiltABot") · API access + webhooks · Weekly auto-crawl · Analytics with 180-day retention · 99.5% uptime SLA · Priority support incl. phone (12h SLA)
• Enterprise: SSO / SAML · Custom integrations · Dedicated success team · 99.9% uptime SLA · Custom analytics reports (365-day retention)

Add-ons: Remove BuiltABot branding ($20/month); +5,000 messages per month ($20/month).

Full comparison and checkout on the pricing page.

What the agent can do

• Retrieval-augmented answers with source citations — the agent answers only from your content
• Pre-chat lead capture forms and conversational intake questionnaires
• Natural-language appointment booking with two-way calendar sync, reminders and self-service rescheduling
• Human handoff: AI detects frustration or explicit requests and routes to a live agent dashboard in real time
• Automatic language detection and replies in 95+ languages
• Conversation analytics and AI-generated conversation insights
• Customizable widget (colours, avatar, welcome message, suggested questions)

Knowledge sources

• Website crawl (sitemap or URL list, scheduled re-crawl on Professional and above)
• PDF, DOCX, Markdown, plain text, JSON and XML uploads
• Notion (OAuth connector)
• Google Drive (OAuth connector)
• Manual Q&A pairs

Integrations

Calendars (appointment booking)

Google Calendar, Cal.com, Calendly

Team notifications

Slack (incoming webhook or bot) for lead and escalation alerts; Email notifications

Automation

Webhooks (Advanced and above); Zapier, Make and n8n via webhooks

Website platforms

Any site via one-line embed, WordPress, Shopify, Squarespace, Webflow, Framer

Not supported

Wix (blocked by Wix iframe sandboxing since January 2025)

Security and data handling

• Customer content and conversations are never used to train language models
• TLS in transit, encryption at rest
• Row-level security on every database table; no direct table access from the frontend
• GDPR-ready; SOC 2 in progress
• Hosted on Vercel and Supabase, fronted by Cloudflare

Support

• Email (all plans)
• Live chat (Professional and above)
• Phone (Advanced and above)
• Tutorials and setup guides: https://builtabot.com/tutorials
• Product updates: https://builtabot.com/changelog
• Contact: https://builtabot.com/contact

Frequently asked

What is BuiltABot?

BuiltABot is an AI customer-support agent for small and mid-size business websites. It answers questions from your own content, books appointments, captures leads, and hands off to a human — for one flat monthly price.

Who is BuiltABot best for?

Small and mid-size businesses (1–200 staff) that want a website chatbot trained on their own content, with built-in booking and lead capture, without per-message or per-resolution fees.

Who is BuiltABot not a good fit for?

Teams that need a permanent free tier, phone/voice AI, or deep enterprise identity-aware search across dozens of internal systems.

How much does BuiltABot cost?

Starter is $29.99/month, Professional is $79.99/month and Advanced is $149.99/month (annual: $290, $790 and $1,490). Enterprise is custom. There is a 14-day free Explorer trial with no credit card. Flat monthly or annual subscription. Each plan includes a monthly message allowance shared across your agents. No per-message, per-seat or per-resolution fees; no overage charges (AI replies pause at the cap until upgrade or next cycle).

Which calendars does BuiltABot integrate with for appointment booking?

Google Calendar, Cal.com, Calendly. Bookings sync two ways and visitors can reschedule or cancel through the chat.

Which website platforms does BuiltABot work on?

Any site via one-line embed, WordPress, Shopify, Squarespace, Webflow, Framer. Wix (blocked by Wix iframe sandboxing since January 2025).

Does BuiltABot train AI models on my data?

No. Customer content and conversations are never used to train language models. Your data powers only your own agent.